DNA PORTRAITS FOR THE GENETIC GENERATION

Friday, 13 September 2002	



New to emerge out of the biotech and genetic fever in society are personal DNA portraits from www.perfectdna.com. These individual portraits exhibit the customer’s genetic make-up, look ultramodern and are an innovative lifestyle object d’art. 
 
www.perfectdna.com isolate and map 35 of a client’s genes into a large, stylish piece of art that looks similar to 3 big neon barcodes. Each person’s DNA portrait is unique to their genetic makeup.

Chris Tailor a client from Bristol comments, “It’s actually my biological essence that I can see. That’s quite eerie, eerie and life affirming. It is certainly different from the usual family photos, and offers an out-of-the-ordinary topic of conversation”.

With genetic stories appearing in the newspapers on a frequent basis, genetic and biotech issues are very much here to stay. New issues to do with morality, ‘playing god’ and personal rights, are highlighted each month. The www.perfectdna.com product materialises out of this sentiment, and appeals to people who want to know what their own genes look like. 

A client requests a sample pack from www.perfectdna.com, which contains a special cotton bud and instructions in how to take a mouth cell sample.  www.perfectdna.com’s technical team then isolate 35 of a client’s genes, amplify, cut, size, sort, sieve and probe them.  The resulting image is then digitally enhanced, printed large, laminated, framed and delivered to a customer’s door.

In the words of Artistic Director, Paolo Di Terlizzi,  “In this fast changing world to see your DNA portrait reminds you that you have a history, and have a future.  It’s good-looking artwork for the genetic generation.”
 
This wholly original lifestyle product is available at www.perfectdna.com. 

--ENDS (271 words)
 

www.perfectdna.com DNA portraits comes in 2 sizes:  

·	84cm x 59.5cm (100cm x 70cm frame) @ £595
·	42cm x 32cm (50cm x 40cm frame) @ £560

A selection of high quality, wooden and metallic frames are available.



For more information visit www.perfectdna.com or contact Paolo Di Terlizzi on paolo@perfectdna.com - 029 20 637455.

High Resolution Tiffs and Jpegs of the product on the “press” page at www.perfectdna.com. 

Perfect DNA, P.O. Box 2328, Cardiff, CF23 5XU